# CV

## Let's get acquainted

💌 <b.lytvyn@gmail.com> — 🇫🇷 Fontaine-Simon, 28240, France (CET)

### Motto

SEO and Growth Strategy consultant with *over 17 years of experience*. An *MBA graduate* experienced in **SEO**, **eCommerce and Marketplaces, Content Marketing, Performance Analytics** & **GTM Strategies, Crawl budget optimisation** as well as Fault finding, etc.

*See my formal resume*

{% file src="/files/y08kaHpk8oRZXFVQYRJh" %}
Download my formal resume
{% endfile %}

### Areas of Competency:

<table data-view="cards"><thead><tr><th></th><th></th><th></th></tr></thead><tbody><tr><td><p>⭑  SEO Strategy.</p><p>⭑  Growth Marketing.</p><p>⭑  PPC.</p><p>⭑  Affiliate Marketing.</p><p>⭑  Marketing Analytics. </p><p>⭑  Sales Funnels Optimisation. </p><p>⭑  Client Journey. </p><p>⭑  Life-cycle Marketing.</p><p>⭑  On-page optimization.</p><p>⭑  Link building.</p><p>⭑  GTM strategy.</p></td><td></td><td></td></tr><tr><td><p> ⭑ Lead generation strategy.</p><p>⭑  SEO development.</p><p>⭑  ORM</p><p>⭑  Project planning</p><p>⭑  Tech SEO</p><p>⭑  SEO Tools</p><p>⭑  Media Partnership</p><p>⭑  Referral programs</p><p>⭑  Keywords research</p><p>⭑  SEO Platforms</p></td><td></td><td></td></tr><tr><td><p>⭑  SEO audits</p><p>⭑  Competitor Intelligence</p><p>⭑  Penalty recovery</p><p>⭑  Satellite sites</p><p>⭑  Policy Creation</p><p>⭑ Video-Conferencing </p><p>⭑  Case studies </p><p>⭑  Events &#x26; networking</p><p>⭑  Presentations </p><p>⭑  Staff Training and Development</p></td><td></td><td></td></tr></tbody></table>

### Focus of Consultancy Proejcts:

⭑ SEO audits / Problem solving / Penalty or update recovery.&#x20;

⭑ Website Architecture, Indexing & Discoverability.&#x20;

⭑ Complex SEO analysis, actionable SEO audits.&#x20;

⭑ Backlinks Audit & Potential issues.&#x20;

⭑ SEO Strategy, Growth Marketing.

⭑ Link building Strategies.&#x20;

⭑ Go-To-Market Strategy.

⭑ Content Marketing, Lead generation strategy.&#x20;

⭑ Online Reputation Management.&#x20;

⭑ Mentoring, Educating.

***

### Professional Value Offered

#### Leadership

SEO management & Growth Marketing in a large **e-Commerce**, **SEO agency**, **Online Media Publishing** companies as well as **Start-ups** / scale-ups as well as **NGO.**

{% hint style="success" %}
**CONTRIBUTED** to a total Revenue of €2.5+ million per annum through SEO.
{% endhint %}

{% hint style="success" %}
**CONSULTED** a total of 60 clients as a SEO & Growth Hacker, and a Fractional CMO.
{% endhint %}

{% hint style="success" %}
**SOURCED through SEO** more than 150k leads and 20k paying clients per year in the iGaming industry and more than 100k paying clients yearly in EdTech.
{% endhint %}

{% hint style="success" %}
**PARTICIPATED in Y-Combinator** acceleration program with a Finova Financials, a Fintech start-up that has raised a total of $155M in funding.
{% endhint %}

{% hint style="success" %}
**EDUCATED** more than 100 Junior / Middle SEO specialist as a Speaker with Boosta Academy in more than 20 online events.
{% endhint %}

{% hint style="info" %}
**SERVED** as a Member of Advisory Board in iGaming.&#x20;
{% endhint %}

{% hint style="info" %}
**AUTHORED** ‘[The Gambling MBA](https://www.youtube.com/@BohdanLytvyn)’ YouTube channel.&#x20;
{% endhint %}

### Selected Work History

{% tabs %}
{% tab title="Visable SA" %}
Owner of the largest Europe's B2B Marketplaces, acquired by the Alibaba Group - Paris, France

*Senior SEO*

Programmatic SEO product management, Tech SEO, Crawl budget optimisation, SEO analysis and research, support to non-technical decision makers.

[Link](https://www.visable.com/en_int)
{% endtab %}

{% tab title="TheoGaming Media" %}
Media Publishing Company in iGaming - Kiev, Ukraine, 09/2015 - 07/2022

***Head of SEO***

Managed a team of 12 person and a portfolio of 10 media sites in Gaming with a yearly worth of Organic traffic of 2.5+ million euros&#x20;

[Link](https://theogaming.media)
{% endtab %}

{% tab title="Boosta" %}
SEO Agency, - Kiev, Ukraine, 10/2011 - 09/2015

***SEM Team Leader***

Launched and managed affiliate sites in 10 geographies with a monthly Organic traffic of 1+ million users with the markets of EdTech, small business SaaS and gaming.

[Link](https://boosta.biz)
{% endtab %}

{% tab title="Victor Pinchuk Foundation" %}
Non-profit organization, - Kiev, Ukraine, 05/2007 - 09/2011

***Head of SEM***&#x20;

Managed SEO and Paid Adverts campaigns across 6 websites for social activism and non-profit.

[Link](https://pinchukfund.org/ua/)
{% endtab %}
{% endtabs %}

### Freelance Work History

I **completed more than 60 freelance projects**, big or small, 56 of which through Upwork. Please check [my Upwork profile](https://www.upwork.com/freelancers/~01a6aca56f3f074201) for more information and client reviews. Below are some of the clients reviews that  I treasure.

<figure><img src="/files/PKeYCaUyiavFt4qktKr2" alt=""><figcaption><p>A client review for Navigation &#x26; Page level tech seo job</p></figcaption></figure>

<figure><img src="/files/pqzoiro7eUf7tBSGD0RK" alt=""><figcaption><p>A client review for a discoverability &#x26; indexing tech seo job</p></figcaption></figure>

### Selected clients reviews

> "An individual thinker and vocal about his ideas. Passionate about his work."

> "Very, very clear and concise and extremely useful intervention and information!!!"

> “…Went above and beyond for my job.  Incredibly knowledgeable and helpful in explaining how to make adjustments”

> "Consummate professional, delivered high quality work and converted his detailed knowledge into actionable insight"

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