Bohdan Lytvyn, SEO consultant
  • eCommerce SEO and Growth Marketing
  • Bohdan Lytvyn Talks
    • The Crawling Lab
      • Large site owner's guide to managing the crawl budget: Sinopsis with Comments
    • SEO Questions from Business Owners
      • What is the ROI of SEO: A financial statement example
      • How to gain quick wins in SEO?
      • Can I do SEO on 500$ per month?
      • How to Evaluate If an SEO Strategy Will Deliver Results?
      • Why is My SEO Traffic Rising but Conversions Aren’t?
      • Why is my content not indexed by Google?
      • SEO agency recommendations: what to do when they Don't work for you?
      • What are the daily responsibilities of SEO manager?
      • What is Farm style SEO?
  • Services
    • 🏁SEO Audit
    • 🐈‍⬛Fault funding
    • ➿eCommerce SEO strategy therapy
    • 🎹SEO Training
  • DISCUSSIONS
    • Business strategy vs SEO Strategy in eCommerce
  • Long Articles
    • 🕵️Tech SEO
    • 👨‍🏫E-E-A-T
    • 🤖Google Leaks: How Google Works?
  • Portfolio
    • 📄Case Studies
      • Making proper 301 permanent redirects
      • A list of major sitemap-related problems
      • A To-Do list of SEO things for new BigCommerce site
      • Social list app: customer acquisition plan
      • SEO, Content Strategy and UX Research for Cincopa
      • 301 redirects & New backlinks strategy for an Accommodation booking web app
      • Startup lawyer directory: Acquisition strategy
      • Conversion Optimisation for Global Finance School
      • How to gain backlink (if you are in Travel Business)?
    • 👓Site reviews
      • Site review of online glass store
      • Landing page review: content & conversion suggestions
      • Site review for home electric products maker
      • Site review for an Irish online paper
      • Site review for a sport betting affiliate
      • Site review for a family social network
    • 🔬Research
      • Marketing research: SaaS reviews site for business
      • Marketing & Content Strategy for a family social network
    • 📈Progress Reports
      • SEO Progress Report for European Online Glass Retailer
    • SEO Audit Samples
      • Backlinks audit: accommodations rental site
      • SEO Audit: a large Travel offers aggregator
  • AS A PERSON
    • 🚀Vision & Focus
      • Vision
      • Focus
    • 💖Values
    • 👋CV
  • Hire me
    • 🤝Plans and Pricing
    • 📅Meetings
  • Contact me
    • 📧Contacts
  • Book
    • Contents
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eCommerce SEO and Growth Marketing

A revenue-driven SEO Consultancy in eCommerce, B2B SaaS and platforms.

NextThe Crawling Lab

Last updated 4 months ago

I am 43 years old father of 3 kids, owner of 2 cats, 1 dog and a happy husband too.

I've been involved in Growth Marketing and SEO for more than 17 years already and hold several degrees (including MBA). I am a founder of Nertis Growth Marketing Agency.


My "Problem": I am consumed with desire to solve problems and puzzles.

My Outcomes: I make useful interventions that earn traffic, gain money and defend money too.

My Point of View:

  1. I make things Simpler vs. complex,

  2. I have a Broad vision and a Lack of focus (most expert’s disease) as well as

  3. Persistence and Courage to defy premises.


I take new projects as eCommerce SEO consultant and focus on the following issues:

  • Growth strategy consulting & market sizing.

  • eCommerce SEO strategy development or refinement.

  • eCommerce SEO strategy training for teams.

  • Content Marketing, Blog SEO.

  • Tech SEO consulting, SEO audits.

  • Fault finding & issue analysis.

  • Programmatic SEO consulting.

  • Traffic recovery.

  • Best practices, Google Compliance assurance.

Main scenarios how you'd know you may need my services:

This site will hopefully allow to find answers about my Services, Cases Studies and Problems I've solved.

How to use this site?

This one is designed to be read linearly, so start with my Vision & Focus and work down from there!

Stories from my past clients

👋CV

New (or far weaker) site in a very competitive search market, with the main challenge being resources prioritisation for cost effective and fast enough impact.

Large bureaucratic organisation requiring strong skills to secure resources (vs other areas) to get execution support from other teams fast enough to compete with other players.

Large dynamic sites with multi-millions URLs (marketplaces, e-commerce) where you need to execute at scale, for which a programmatic approach becomes a need for cost effectiveness, etc.

A site with a business model that is not (directly) aligned with the organic search findability requirements, hence having to establish product presence alternatives ( workarounds to develop)

Dealing with a Web product that a Google feature (or filter) is commoditising, hence giving by default less visibility/traffic to. You’ll need to compete directly with them, etc.

Dealing with "Frankensites",

Multi-platform and/or multi-site infrastructures - often with different teams etc where getting "fixes" in can be a nightmare.

“Bot Blindness” or when someone thinks of building an entire system in JS only, using Buttons instead of link text anchors, all "text" is in SVG or images ... or Flash etc.

Site Audit (rather than "SEO Audit"). Covering things like Content Performance, ROI etc and potentially restructuring a site ... often requires data-skills as well as political acumen.

Fault finding on complex sites. Between Platform, Server, CDN and JS ... finding where a problem is being caused can be a problem itself. Knowing how to trace and deduce the source is hard.

Bohdan Lytvyn, Growth Marketing and SEO Strategy
One of 60 consultancy customer testimonials
Cover

Social list app: customer acquisition plan

Cover

Cincopa: SEO, Content Strategy and UX research, etc