# SEO and Growth Marketing for Startups

I am 43 years old father of 3 kids, owner of 2 cats, 1 dog and a happy husband too.

<div><figure><img src="https://909672381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ft8rE11rvpFLCUkZIlwPg%2Fuploads%2FORcFqn6lBwGBO1V9jBkM%2FIMG_9929%202.jpg?alt=media&#x26;token=c41fa816-7668-4394-a519-b3c3836937e5" alt="" width="188"><figcaption><p>Bohdan Lytvyn, Growth Marketing and SEO Strategy</p></figcaption></figure> <figure><img src="https://909672381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ft8rE11rvpFLCUkZIlwPg%2Fuploads%2Fj5KfNITeWDg7XNENDQ3M%2FCustomer%20testimonial.jpg?alt=media&#x26;token=a20b9991-12aa-4796-9798-3156b369a5b3" alt="" width="200"><figcaption><p>One of 60 consultancy customer testimonials</p></figcaption></figure></div>

I've been involved in Growth Marketing and SEO for more than 17 years already and hold several degrees (including MBA). I work as a transformation partner for the founder-led Digital Companies using the brand of [Nertis](https://www.nertis.agency/en/).

***

> My "Problem": I am consumed with desire to solve problems and puzzles.
>
> My Outcomes: I make useful interventions that earn traffic, gain money and defend money too.

**My Point of View**:&#x20;

1. I make things Simpler vs. Complex,&#x20;
2. I don’t simply answer the question you ask. I address the problem your business actually faces.
3. Structural Honesty: No Vanity metrics.

***

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[cv](https://www.bohdanlytvyn.com/as-a-person/cv)
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***I take new projects*****&#x20;as consultant** and focus on the following issues:

* Growth strategy consulting & market sizing.&#x20;
* eCommerce SEO strategy development or refinement.
* eCommerce SEO strategy training for teams.&#x20;
* Content Marketing, Blog SEO.
* Tech SEO consulting, [SEO audits](https://www.bohdanlytvyn.com/services/seo-audit).&#x20;
* Fault finding & issue analysis.&#x20;
* Programmatic SEO consulting.
* Traffic recovery.
* Best practices, Google Compliance assurance.

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***Main scenarios*** how you'd know you may need my services:
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<table data-view="cards"><thead><tr><th></th><th></th><th></th></tr></thead><tbody><tr><td><strong>New (or far weaker) site in a very competitive search market</strong>, with the main challenge being resources prioritisation for cost effective and fast enough impact.</td><td></td><td></td></tr><tr><td><strong>Large bureaucratic organisation requiring strong skills</strong> to secure resources (vs other areas)  to get execution support from other teams <em>fast enough</em> to compete with other players.</td><td></td><td></td></tr><tr><td><strong>Large dynamic sites with multi-millions URLs</strong> (marketplaces, e-commerce) where you need to execute at scale, for which a programmatic approach becomes a need for cost effectiveness, etc.</td><td></td><td></td></tr><tr><td><strong>A site with a business model that is not (directly) aligned with the organic search findability requirements</strong>, hence having to establish product presence alternatives ( workarounds to develop) </td><td></td><td></td></tr><tr><td><strong>Dealing with a Web product that a Google feature (or filter) is commoditising</strong>, hence giving by default less visibility/traffic to. You’ll need to compete directly with them, etc.</td><td></td><td></td></tr><tr><td><p><strong>Dealing with "Frankensites",</strong> </p><p><strong>Multi-platform and/or multi-site infrastructures</strong> - often with different teams etc where getting "fixes" in can be a nightmare.</p><p><br></p></td><td></td><td></td></tr><tr><td><p><strong>“Bot Blindness”</strong> or when someone thinks of building an entire system in JS only, using Buttons instead of link text anchors, all "text" is in SVG or images ... or Flash etc. </p><p><br><br></p></td><td></td><td></td></tr><tr><td><strong>Site Audit</strong> (rather than "SEO Audit"). Covering things like Content Performance, ROI etc and potentially restructuring a site ... often requires data-skills as well as political acumen.</td><td></td><td></td></tr><tr><td><p><strong>Fault finding on complex sites</strong>. Between Platform, Server, CDN and JS ... finding where a problem is being caused can be a problem itself. Knowing how to trace and deduce the source is hard.</p><p><br><br></p></td><td></td><td></td></tr></tbody></table>

This site will hopefully allow to find answers about my Services, [Cases Studies](https://www.bohdanlytvyn.com/portfolio/case-studies) and Problems I've solved.

<details>

<summary>How to use this site?</summary>

This one is designed to be read linearly, so start with my Vision & Focus and work down from there!

</details>

### Stories from my past clients

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><p></p><p>Social list app: customer acquisition plan</p></td><td></td><td></td><td><a href="https://909672381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ft8rE11rvpFLCUkZIlwPg%2Fuploads%2FH7MvlDZzzACa3T2Us8PF%2Fstart-up_placeholder-1.jpeg?alt=media&#x26;token=1f2ce09b-d28a-4574-b61f-28ccfbd85cae">start-up_placeholder-1.jpeg</a></td><td><a href="portfolio/case-studies/social-list-app-customer-acquisition-plan">social-list-app-customer-acquisition-plan</a></td></tr><tr><td></td><td>Cincopa: SEO, Content Strategy and UX research, etc</td><td></td><td><a href="https://909672381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ft8rE11rvpFLCUkZIlwPg%2Fuploads%2FAyjytOAaXHPiWvs4F01H%2Fcincopa-125px.jpeg?alt=media&#x26;token=dbb07adf-cb10-4a7b-9dca-68996f1562da">cincopa-125px.jpeg</a></td><td><a href="portfolio/case-studies/seo-content-strategy-and-ux-research-for-cincopa">seo-content-strategy-and-ux-research-for-cincopa</a></td></tr><tr><td></td><td>More case studies can be found on my Nertis site (click here)</td><td></td><td><a href="https://909672381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ft8rE11rvpFLCUkZIlwPg%2Fuploads%2F9BxfrzrscHwgoTtYDNft%2Fvisable%20paris%20office.jpeg?alt=media&#x26;token=a829ac92-c1e5-4134-b0bf-b2987771747f">visable paris office.jpeg</a></td><td><a href="https://www.nertis.agency/en/case-studies">https://www.nertis.agency/en/case-studies</a></td></tr></tbody></table>