eCommerce SEO and Growth Marketing
A revenue-driven SEO Consultancy in eCommerce, B2B SaaS and platforms.
Last updated
A revenue-driven SEO Consultancy in eCommerce, B2B SaaS and platforms.
Last updated
I am 43 years old father of 3 kids, owner of 2 cats, 1 dog and a happy husband too.
I've been involved in Growth Marketing and SEO for more than 17 years already and hold several degrees (including MBA). I am a founder of Nertis Growth Marketing Agency.
My "Problem": I am consumed with desire to solve problems and puzzles.
My Outcomes: I make useful interventions that earn traffic, gain money and defend money too.
My Point of View:
I make things Simpler vs. complex,
I have a Broad vision and a Lack of focus (most expert’s disease) as well as
Persistence and Courage to defy premises.
Currently, I cooperate with Alibaba Group (BABA) as Senior SEO at Visable (acquired by BABA), the owner of the largest Europe's B2B e-Commerce platforms wlw.de (3 regional sites) and europages.fr (21 regional sites).
I take new projects as eCommerce SEO consultant and focus on the following issues:
Growth strategy consulting & market sizing.
eCommerce SEO strategy development or refinement.
eCommerce SEO strategy training for teams.
Content Marketing, Blog SEO.
Tech SEO consulting, SEO audits.
Fault finding & issue analysis.
Programmatic SEO consulting.
Traffic recovery.
Best practices, Google Compliance assurance.
Main scenarios how you'd know you may need my services:
This site will hopefully allow to find answers about my Services, Cases Studies and Problems I've solved.
New (or far weaker) site in a very competitive search market, with the main challenge being resources prioritisation for cost effective and fast enough impact.
Large bureaucratic organisation requiring strong skills to secure resources (vs other areas) to get execution support from other teams fast enough to compete with other players.
Large dynamic sites with multi-millions URLs (marketplaces, e-commerce) where you need to execute at scale, for which a programmatic approach becomes a need for cost effectiveness, etc.
A site with a business model that is not (directly) aligned with the organic search findability requirements, hence having to establish product presence alternatives ( workarounds to develop)
Dealing with a Web product that a Google feature (or filter) is commoditising, hence giving by default less visibility/traffic to. You’ll need to compete directly with them, etc.
Dealing with "Frankensites",
Multi-platform and/or multi-site infrastructures - often with different teams etc where getting "fixes" in can be a nightmare.
“Bot Blindness” or when someone thinks of building an entire system in JS only, using Buttons instead of link text anchors, all "text" is in SVG or images ... or Flash etc.
Site Audit (rather than "SEO Audit"). Covering things like Content Performance, ROI etc and potentially restructuring a site ... often requires data-skills as well as political acumen.
Fault finding on complex sites. Between Platform, Server, CDN and JS ... finding where a problem is being caused can be a problem itself. Knowing how to trace and deduce the source is hard.
