What are the daily responsibilities of SEO manager?

Understanding the nuances of SEO is important for many businesses. If you're a business owner considering hiring an SEO manager, you might be wondering: What exactly does an SEO manager do daily?

Let's see the roles and responsibilities that shape their workday.

The Core Activities of an SEO Manager

SEO managers typically operate within three major streams: SEO Operations, SEO Product Management, and SEO Quality Assurance. Each of these areas corresponds to distinct roles that an SEO manager might assume within a company. Let's explore these streams and roles further.

SEO Operations

SEO Operations is a heart of the SEO manager's daily activities, primarily involving SEO audits, research, and reporting.

1. SEO Audits: These are conducted on a regular basis, often monthly, to assess the website's performance. Additionally, ad hoc audits address specific issues or tasks arising unexpectedly. The goal is to evaluate the effectiveness of pages, understand the impact of changes, and identify areas for improvement.

For example, which is the performance of a group of most frequently crawled pages? What is the performance per segment or per page type? What is the effect of changes that were implemented on the website?

2. Research: SEO research is critical and may include:

• competitive research to analyse activities of competing businesses,

• understanding Google updates & news, and

• identifying best practices, which is essential for establishing procedures based on industry insights.

3. Reporting: Making detailed reports, such as SEO temperature, monthly performance, and keyword performance reports, helps instil an SEO culture within the organisation. These reports facilitate internal communication and strategic alignment around SEO objectives across different company units.

The Role of an Analyst

Here, predominantly, an SEO manager acts as an analyst. They undertake extensive analyses to understand websites' dynamics, ensuring SEO strategy is followed through and informs internal alignment.

SEO Product Management

The next significant component of an SEO manager's work revolves around product management, which is rooted in developing product research documents (PRDs) and offering recommendations.

PRDs: These documents spring from SEO audits and research, highlighting weaknesses and opportunities for growth. They guide developers, marketers, and content creators in improving the website's performance.

Recommendations: SEO managers provide policy guidelines and best practices for other departments to incorporate, ensuring consistency and effectiveness.

The Role of a Product Manager

As a product manager, the SEO manager liaises between different teams, facilitating the common language and creating documents that help the company achieve its SEO objectives.

SEO Quality Assurance

The third pillar of an SEO manager's duties is quality assurance, which includes education, validation, and monitoring.

1. Education: SEO managers spread awareness about significant SEO practices within the company, ensuring everyone understands the importance of SEO elements.

Education is when you try to educate around bigger things in SEO, for example, say structured data or Google tracking or Merchant centre or how indexing works and so on.

2. Validation: This involves manual or automated processes to validate SEO-related tasks, ensuring accuracy and adherence to standards. For example, each particular task that may concern a SEO would go to you - as a SEO manager - and would need your work and a sign off for validation.

3. Monitoring: Through programmatic tools like SemRush or Botify, SEO managers set alerts for significant fluctuations in various elements, ensuring timely responsive actions. For example, this could be significant changes on PageRank different types of pages or changes in html tag, etc.

The Role of an Educator

In their role as an educator, the SEO manager fosters a culture of continuous learning and compliance with the best SEO practices across the organisation.

Conclusion

The role of an SEO manager is multifaceted, combining operations, management, and quality assurance. Thank you for reading, and feel free to share your thoughts or any questions you have on the topic.