# Fault funding

* Complex problems that so far eluded all fix-it consultants.
* Decaying traffic analysis: “why are we going down”?
* Google is slow to index your site.
* De-indexing (bot blindness).
* Growth plateau: “we are stuck”.
* Content Helpfulness and Relevance.
* Competitor research: “what do they do better”?
* E-E-A-T analysis.
* Topical relevance, Topical Authority.

**Fault finding on complex sites**

*... finding where a problem is being caused can be a problem itself. Knowing how to track/trace and find the source is often beyond many.*

{% hint style="info" %}
I love solving problems and puzzles. And I thought it was a problem. Later on I realised that my broad experience (lack of focus) and ability to solve tough problems was not a problem—it was my category superpower.&#x20;
{% endhint %}

**But finding a problem and even solving it is not enough**. Solution has to be long-standing and self-sustainable. It often requires brutal honesty to admit WHY a fault has happened and a SEO Training or SEO Strategy Therapy to really fix it on a company level.  <br>


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