What is Farm style SEO?

This article explains 'farm-style SEO,' a term inspired by a content strategy from ClearScope. Farm-style SEO emphasises revenue generation & zero waste, drawing comparisons to efficient farm practice

Farm-style SEO

Summary: This article explains 'farm-style SEO'. Unlike traditional SEO, which follows a linear pipeline from keyword mining to conversion optimization, farm-style SEO starts with existing revenue sources and competitive advantages, integrating SEO into every process for maximum effectiveness.

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Bonjour les amis! Today, we're diving into the world of farm-style SEO, a concept I've developed drawing inspiration from the ClearScope content strategy, which was introduced earlier this year. Farm-style SEO is built on the principles of sustainability and effectiveness, much like the operations on a well-run farm where everything is recycled and used for revenue.

Let's explore how this approach can transform your SEO strategy.

Farm-style SEO challenges traditional methods by putting revenue and sustainability first. By integrating SEO deeply into all aspects of your business operations and focusing on your inherent advantages, this approach ensures that you are acting “more strategically”.

Understanding Farm-Style SEO

The core idea behind farm-style SEO is simple: No revenue means no SEO.

SEO is contemplated through revenue. There cannot be any other type of SEO except for those that bring or that lead to revenue.

Every aspect of SEO should be focused on generating revenue, just as every process on a farm is geared towards maximising output and minimising waste. The philosophy of zero waste applies here, emphasising that nothing in your SEO efforts should result in inefficiency or lost potential.

SEO should not be an isolated assignment; rather, it needs to be integrated into all business processes, much like an integral component of a well-functioning farm. It's not a part of tech, products or marketing, SEO should permeate everything, ensuring it's as ubiquitous and essential as any necessary farm operation.

Farm-Style SEO vs. Traditional SEO

Traditional SEO follows a linear pipeline:

• it starts with collecting and mining keywords,

• creating targeted landing pages, and then

• focuses on crawling, indexing, and

• optimising for impressions and click-through rates,

• eventually aiming for conversion.

This method, while systematic, often delays the realisation of revenue.

In contrast, farm-style SEO flips this model. It begins with identifying what brings revenue and works backward from there.

Take, for example, a real farm scenario: you start by considering the resources you have, like acorns in your land if you're planning for a pig farming. You wouldn't randomly choose a breed of pigs and later hope they favour the acorns; instead, you select pig varieties that naturally thrive on your available resources. Similarly, in farm-style SEO, you leverage your strategic advantages and competitive positioning from the start.

Implementing farm-style SEO: starting from the Strategy Bingo

To make farm-style SEO operational, we begin with what I call the "strategy bingo." This involves assessing your company's standing within competitive settings, considering your unique advantages and strategic objectives. This way, you're aligning your SEO efforts with the strongest elements of your business from the outset, setting the stage for sustainable growth and profitability.