How to gain quick wins in SEO?
Bonjour, les amis. Bohdan here. Today's question: How to gain quick wins in SEO?
Last updated
Bonjour, les amis. Bohdan here. Today's question: How to gain quick wins in SEO?
Last updated
If you're a business owner on a journey to enhance your SEO strategy, understanding the importance of quick wins is crucial. Quick wins not only instil confidence but also provide a tangible starting point to propel your efforts. This blog post delves into effective strategies for achieving these quick wins through an understanding of the SEO funnel.
The concept of the SEO funnel is integral to gaining quick wins. The funnel comprises five essential elements:
1. Discoverability: The number of pages or units of content discovered.
2. Crawling: The amount of content that search engines can crawl.
3. Indexing: The volume of content indexed by search engines.
4. Content Serving: The number of times content is served in Google search results.
5. Conversions: The impressions, clicks, and conversions that align with your business goals.
Optimising each component with a holistic approach to the funnel is crucial for sustainable success.
Category leaders, who dominate up to 70% of traffic and revenue in specific categories, must refine their approach within the SEO funnel. Often, the focus should be on eliminating pages that waste the crawling budget and deliver low conversions. By analysing logs, you can identify frequently crawled documents and conversions, allowing you to prioritise appropriately.
For instance, Product Detail Pages (PDPs) typically exert a heavy load on crawl budgets without significant traffic returns. De-indexing non-performing pages or reducing page rank can improve the efficiency of your SEO efforts. As seen in many leading e-commerce websites, reallocating resources from PDPs can result in notable improvements.
Websites aspiring to become category leaders, or those who perceive themselves as better alternatives, need to differentiate themselves through a greater variety of keywords. By diversifying keywords across search intents—informational, transactional, brand-related, and more—sites can carve out a distinct niche.
Focusing on the unique needs and search behaviours of potential customers can reveal keyword opportunities that category leaders might overlook. These variations are where your quick wins will emerge, setting the stage for sustained growth and eventual market leadership.
Niche websites must leverage their brand identity to edge out competition from other potential category leaders. Quick wins can be secured by reducing content duplication across site pages. Pay close attention to titles and headings (like H1 tags) to prevent redundancy. Additionally, scrutinise your webpage templates to identify and minimise repetitive elements that might inflate similarity scores, thereby enhancing distinctness across your site.
For micro or emerging websites, fostering external links to authoritative sites is a strategic quick win. By linking out to high-profile, authoritative websites within your field, you can enhance your SEO credibility. This tactic significantly boosts your online presence with relatively minimal effort.
Implementing these quick-win strategies according to your business’s unique size and objectives can significantly enhance your SEO strategy. Whether you’re consolidating a leading position or breaking into a competitive market, these tailored approaches can streamline your path to increased visibility and conversions.